One lesson I learned in seven years of studying Latin in the New Canaan Public Schools involves the word ‘mos.’ It’s a noun and in the singular it means habit or custom. In the plural, ‘mores,’ it translates as character because, taken together, a person’s habits and customs form his or her character. It’s where we get our word ‘morals.’
At the time I launched NewCanaanite.com, nearly three years ago, convenience and cost alone guided my own spending habits. I only asked ‘Can I find it here in New Canaan?’ if I were downtown already and needed something straightaway. Yet today, before purchasing or signing up for anything, I consciously seek out a local retailer or service provider—a habit so ingrained that it’s become second nature, part of my character.