Two New Canaan women next week are opening what they’re calling “a private showroom” for custom men’s suits on Elm Street, a place where they plan to display samples and meet with clients. Melissa Engel, who is opening the J. Hilburn-brand showroom with longtime friend Keleigh McAuliffe, said New Canaan is a perfect location. “I think that New Canaan is a sophisticated market because of its proximity to New York City,” Engel said. “New Canaan is sensitive to fashion trends and quality, but is also definitely still price sensitive and interested in good value.”
Asked to describe New Canaan’s style, Engel said: “I would say that we are a very conservative and somewhat preppy town. There are some young, metro trends in the city that I don’t think New Canaan would adopt.”
Located at 199 Elm St.—directly across from the train station, in The Glass House building—the showroom will feature much of the Hilburn line, including suits, dress and casual shirts and shorts.