SNEAK PEEK: ‘Waffle Cabin’ To Open Saturday at Pine Street Concessions

A widely anticipated new dessert option is coming to New Canaan, as Waffle Cabin is slated to open this weekend at Pine Street Concessions. 

The hot Belgian sugar waffle shop, already known to scores of New Canaanites from the annual Holiday Stroll and area ski mountains, launches at 12 p.m. Saturday with its new counter at the Pine Street food hall. 

“I am so excited,” owner Corey Londoner said. “This has been a long time coming. It is a little surreal that it is finally here and I can’t wait to share these waffles with everyone.”

News that Waffle Cabin would set up a permanent location here created plenty of buzz when Londoner announced her plans in December. With the custom-built counter in place, Waffle Cabin rounds out the offerings at Pine Street Concessions, which also features the wood-fired favorite ‘Dante’s Pizza,’ ’Miyuki,’ an Asian noodle shop with an assortment of snacks and ‘Greens On The Go,’ a California-inspired eatery featuring fresh salads, nutrient-rich grain bowls and artisanal toasts. Set against the parking lot-facing eastern window-wall of the space, Waffle Cabin’s attractive wooden counter helps square off the Concessions’ interior without taking away from its roomy feel, clear outdoor views or ample seating. 

Parts of the Waffle Cabin setup are not yet in place, such as its menu board, signs and all-important waffle irons, which arrive Thursday, Londoner said. 

Even so, a sign spotlighting several flavors of SoCo Creamery handcrafted ice creams (chocolate chip, vanilla, mint chip, coffee, dirty chocolate, cinnamon, cookies ’n cream and salted caramel) as well as sorbets (raspberry and mango) could be seen behind the counter. 

“The new counter came out amazing and it fits into Pine Street Concessions perfectly,” Londoner said. “There have been a bunch of hiccups with it but in the end it was worth all the effort.”

Londoner already has joined the New Canaan Chamber of Commerce, whose executive director, Tucker Murphy, said she’s looking forward to this weekend.

Meet Rob Hall, New Owner of ‘New Canaan Wine Merchants’

Rob Hall says fate led him to New Canaan Wine Merchants. Chatting with friends at a local restaurant last summer, Hall mentioned a career change he had in mind, and came to learn that a lease on the Pine Street full-service liquor store was not to be renewed. 

Since graduating from Susquehanna University in 1996 with a bachelor’s degree in communications and psychology, Hall had worked in corporate sales and marketing—mostly in the food and beverage industry with large branded companies such as Dole Foods, Colgate, Palmolive and Pepperidge Farms. 

I was in corporate life for 20 years and got a little tired of it,” Hall said on a recent morning from the newly configured sales floor of New Canaan Wine Merchants. “You know, reporting to someone else, working for someone else and I wanted to make that change to where I can support myself, my family and the community and at the same time be my own boss.”

Since taking over in November, Hall—a 1992 Wilton High School graduate who resides in Wilton with his wife and their two kids—has been working 80 hours per week, putting his own mark on the offerings at New Canaan Wine Merchants as he realizes a dream of owning his own business for the first time. Asked why he chose this specific business and New Canaan in particular, Hall noted that it’s “an established business and the timing worked out right.”

“New Canaan is a local town, that supports local and small business,” he said. “They are about sports, community about their kids and that’s the kind of community and town I want to thrive in.”

He’s already forging connections in the community, joining the New Canaan Chamber of Commerce and working to support area charities and organizations such as the New Canaan Squash Club and Fairfield’s Caroline House, which serves low-income immigrant women. 

Among other changes at New Canaan Wine Merchants (see below), Hall said he is renewing the shop’s focus on warmth and customer service. 

“Our number priority is to cater to the customers,” he said.

Letter: ‘Thank You’ from God’s Acre Christmas Caroling Committee

While the carols and the Christmas Eve gathering remained the same, this year marked a changing of the guard in terms of leadership for the annual God’s Acre Christmas Caroling. 

A century ago, when John E. Hersam, then publisher of the New Canaan Advertiser, along with other members of the Town Band, invited friends and neighbors to God’s Acre for Christmas Eve Caroling, he likely had no idea he was helping to launch one of the quintessential New Canaan traditions. Thus, at the start of this year’s Carol Singing, it was fitting that V. Donald Hersam, and the entire Hersam family, was publicly thanked for their 100 year stewardship of this wonderful community event. 

With the sale of the Advertiser to Hearst last fall, the Hersams have transitioned stewardship of this annual event to a new God’s Acre Christmas Caroling Committee. We are each honored to help carry on this amazing tradition. 

Even though this is a free event open to all, there are annual costs associated with hosting it. This year we want to thank Tim Brown, from Brown Thayer Shedd Insurance, for stepping forward to underwrite construction of the bandstand and Rand Insurance for underwriting the cost of the song sheets provided that evening. We thank each individual and local family who sent in donations to help defray the costs.