FIRST LOOK: Clothing, Accessories and Gifts Shop ‘Groove’ Opens on Elm Street

A new shop offering a wide range of “on-trend” clothing for boys, girls and women, as well as accessories and gifts, has soft-opened in a brightly lit, colorful space on Elm Street. A Grand Opening is to be held Friday and Saturday at Groove (here on Facebook and here on Instagram), according to the company. “We’re so excited to be a part of this great community,” owner Corri Neckritz told through a spokesperson. The store at 115 Elm St., formerly had been occupied by Ralph Lauren Kids, though it underwent extensive interior renovations to accommodate Groove. It’s Neckritz’s second shop, after Westport, where Groove recently moved into a larger commercial space.

‘I Love the Town’: Area Woman To Launch ‘Groove’ Kids’ Clothing and Gifts Shop on Elm Street

An area woman who has launched a successful retail clothing shop in Westport is opening a second location in a large commercial space in downtown New Canaan. Corri Neckritz, owner of Groove, is planning to open a store of the same name at 115 Elm St.—formerly home to Ralph Lauren Kids—by March 1 following an extensive interior renovation. The Westport store recently moved from a 1,200-square-foot space into a 3,400-square-foot space and features a wide-ranging selection of clothing for boys, girls and women, as well as accessories and gifts. Neckritz told that the focus in New Canaan will be on the teenage girl. Asked what makes New Canaan a good fit, she said: “My first store opened in Westport, which to me is a very family-focused place, there are plenty of children in the community, and New Canaan is the same thing.