Business
‘Kset’ Women’s Clothing Pops Up on South Avenue
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Kristen Setter, a 2016 Wilton High School graduate who earned a bachelor’s degree in photography from the University of Connecticut, was working as a temporary staffer for clothing manufacturers, flying out to trade shows, when she decided she’d “rather be on the other side” of the business, meaning retail. “I was doing pop-ups at colleges for the past couple years,” Setter said Monday afternoon from inside her brick-and-mortar business, Kset, which had opened earlier this year on Elm Street and has since moved into the former The Agency space at South Avenue and Morse Court. “So I’d bring everything in my car to Sacred Heart, UConn, Quinnipiac—everywhere really. I did that for a while, and then I wanted to try the brick-and-mortar… I wanted the flexibility of doing the pop-up shop. And I wanted to do an online business, and I discovered through doing the in-person that I really liked this, too.”
Setter travels to trade shows in New York and Las Vegas, picking everything out so that what’s on offer at Kset is “fully curated by me,” she said.




