Around Town
‘Peanut Butter Warfare’: New Canaan Man Launches Comic Strip
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The NewCanaanite.com Summer Internship Program is sponsored by Carriage Barn Arts Center. People start writing with different goals in mind, whether it’s for fame, money or popularity. Other times, such as for New Canaan’s Matt Hepler, it can just be a way to escape the mundanity of day-to-day life. You might not have heard of “Peanut Butter Warfare” before, but among its 300 followers on its primary publication site, “Webtoons,” it has received a user rating of 9.4 stars out of 10.
Inspired by classic comic strips such as “Peanuts” or “The Boondocks,” Hepler’s comic describes itself on the official Webtoon page as a “dysfunctional family comic that reminds us that what’s important isn’t to have all of the answers but to be what people hold onto when life takes a turn.”
A brand strategist by trade, Hepler said he has always enjoyed writing on the side, having done work on several plays and childrens books in the past. However, since settling into his new career, finding time to put toward larger projects became increasingly difficult.
That was how he got the idea to start creating comics.