Opinion
Op-Ed: Why Elm Street Needs Free Short-Term Parking
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Parking meters have been in effect on Elm Street since October. Implementing a large-scale initiative during the fourth quarter brought several issues into sharp focus. Throughout the season, I heard increasing feedback from customers who were hesitant to come into town for quick errands. As a merchant, it was particularly discouraging to see social media comments from frustrated residents saying, “I’m just not coming into town anymore.” Turns out, New Canaan shoppers still want convenience, and convenience is one of the last remaining advantages for brick-and-mortars. Supporting these shoppers’ experience is crucial to retailers’ success.