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Who Knew: We’re Picking Up What ‘Blackbird’ Is Putting Down
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‘Who Knew?’ is sponsored by Walter Stewart’s Market. Concept restaurants are older than you might think. Long before the Polo Bar traded in clubby, manufactured exclusivity, and even before Olive Garden hatched the infinite breadstick, 11th-century Chinese restaurateurs conducted an early prototype of market research. Though it’s unlikely that focus groups were convened behind one-way mirrors, and data-mining for diner insights had yet to be invented, Song dynasty restaurant visionaries noticed that many of their patrons were visitors from other regions and tailored their menus to these specific tastes. Thus, a merchant visiting Hangzhou from Kaifeng might find a familiar bowl of noodle soup, and the buzzy hotspot was born.
Ten centuries later, a Friday night reservation for four was procured for Blackbird, Z Hospitality Group’s latest restaurant concept.