78% of businesses will use AI this year; only 25% see a positive Return on Investment (ROI). Join Rob Petersen as he goes beyond the “hype” and dives into the real value AI is providing, and not providing, to businesses. Rob takes you through research, presents case studies, and provides a six-step guide to a successful ROI for AI, so organizations can avoid the pitfalls and achieve success. If your company is involved or considering AI or you are just interested in it, this is a session rich with real world examples that demystify AI and you won’t want to miss.