Government
‘Marketing’ New Canaan: Town Officials Eye More Regular, Robust Social Media Presence
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Municipal officials plan to tap local business and real estate leaders as they look for ways to use technologies such as social media and the town website to market New Canaan. Members of the Technology Advisory Committee said during a regular meeting Tuesday night that they would consult with the heads of the New Canaan Chamber of Commerce and New Canaan Board of Realtors in forming a set of recommendations. As it is, various municipal departments use Facebook and Twitter accounts differently and—with the exception of some, such as the New Canaan Police Department’s Twitter feed—post information at irregular intervals, according to committee member Annamari Mikkola. “If you want to market things, make people aware of things such as payment processing, we could certainly use it [ the town’s Facebook page] for town marketing,” she said at the meeting, held in Town Hall. “There are really no pictures,” Mikkola said.