Who Knew? Drying Out Your January, One Hour at a Time

‘Who Knew?’ is sponsored by Walter Stewart’s Market. 

There are few experiences that are more boring than someone yammering on about how successful their Dry January has been, so let me be the first to assure you that this column was written with a glass of my favorite Spanish white wine by my side. Txakoli is crisp, lightly effervescent, and dry. If dry wine isn’t the point of dry January, let’s at least call it thematically compliant and move along. 

In the 1950s, France’s government launched a public service campaign to temper the wine-drinking habits of her citizens–albeit lightly. The recommended amount was one liter per day. And while that seems hilariously high (and hilariously French), it’s also worth noting that wine in the 1950s was weaker than it is now.