‘So Long Summer Sale’ Launches Downtown

A welcome sight returned to downtown New Canaan amid the COVID-19 pandemic Friday, as more than two dozen local merchants took to the sidewalks to sell their wares at bargains in a modified version of the traditional Sidewalk Sale. Designed as a socially distanced and scaled-down version of the bustling midsummer event, the first-ever So Long Summer Sale saw mask-wearing bargain-hunters peruse racks and tables on the one-way stretches of Elm and Forest Streets, both closed to motor vehicle traffic. Laura Budd, who is taking over as executive director of the New Canaan Chamber of Commerce, said the organization was “thrilled with the turnout.”

“Shoppers have been streaming in all day and we have 100% mask compliance,” she said. “We have been in constant contact with all the Merchants out on the street and they feel the event has struck the right balance of business and safety. The weather  looks great for tomorrow and we will have a few new vendors  joining us so we look forward to seeing new and returning shoppers.”

The So Long Summer Sale will run 9 a.m. to 5 p.m. again on Saturday.

Podcast: ‘So Long Summer Sale’ Starts Friday



This week on 0684-Radi0, our free podcast (subscribe here in the iTunes Store), we talk to Laura Budd, who is taking over as executive director of the New Canaan Chamber of Commerce, about the So Long Summer Sale that will run downtown 9 a.m. to 5 p.m. Friday and Saturday. Here are recent episodes of 0684-Radi0:

‘Your CBD Store’ To Open in Downtown New Canaan 

A seller of cannabidiol or ‘CBD’-based products is planning to open this summer in one of downtown New Canaan’s most visible retail spaces. The shop, Your CBD Store New Canaan, is schedule to open July 1 at Elm Street and South Avenue, according to owner Anthony Pisano. 

The store at 48 Elm St. will sell beauty creams and other skin care items, water solubles, gummies, topical creams and a pet line, Pisano said. “We will be educating everyone that comes in the door about CBD and how beneficial it is to them and how it helps with so many different things,” Pisano said. CBD is a chemical compound that comes from the cannabis or marijuana plant, according to the National Institutes of Health.

Moynihan Urges Visitors to Downtown New Canaan To Wear Masks Outside As Well As Inside Businesses 

As New Canaan prepares to see some businesses start to reopen later this week, and for restaurants to start offering restricted outdoor dining in addition to take-out and pickup, the town’s highest elected official is urging anyone visiting the downtown to wear protective masks at all times. The business district “is a necessarily congested area, so we really have to have the rule,” according to First Selectman Kevin Moynihan. 

“That when you are downtown, on any street downtown—that’s Pine Street, Forest Street—you should be wearing a mask. And I say ‘should’ not because it’s not optional but but because we expect you to. And the respectful thing for your fellow citizens is to protect them as they are protecting you. And unfortunately the expectation is we are going to wear masks through the summer and perhaps into the fall, especially to avoid a recurrence.”

The comments came during the “Annual First Selectman’s Report To The Business Community,” organized and hosted by the New Canaan Chamber of Commerce.