Business
‘Big Shoes To Fill’: New Balance New Canaan Owner Ron Rosenfeld To Retire
|
Here’s a statistic that Ron Rosenfeld rolls out as knowingly and assured as he could recommend the exact right New Balance model running shoe for you: There are 500 families in New Canaan with special needs kids. He knows that because, in the 10 years he’s owned and operated New Balance New Canaan on Main Street with his wife, Tina, Rosenfeld has gone out of his way to serve those families and earned their love and trust as a result.
At one point early on with the store, Rosenfeld said he noticed that many of his customers, moms, would buy shoes for their kids, leave and then come back. “I would say, ‘Why don’t you bring your kid in?’ ” the Ridgefield resident recalled Wednesday morning from a narrow corridor behind the sales floor that serves as his office. “And they would say, ‘He’s a special needs kid and he can be disruptive and a lot of retailers don’t want them in the store.’ And I said ‘that’s not us. You bring them in and if I have to make special appointments, I’ll do that.