Business
‘Our Styling and Design Are Perfect for New Canaan’: New Women’s Clothing Shop ‘Hamptonite NY’ Opens on Elm Street
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A brand-new company that’s launching three women’s clothing shops simultaneously in Fairfield County has opened its doors on Elm Street. All of the clothes at Hamptonite NY are original in make and design, and form what regional manager Stephanie Luciano called “a resort-style collection.”
“We feel that these are resort-style towns,” Luciano said of New Canaan, where Hamptonite opened Friday, Greenwich, where the company opened a storefront last month, and Westport, opening soon. Asked what made New Canaan a good fit, Luciano said: “Because we feel that our styling and our design are perfect for New Canaan.”
“If you walk around the streets downtown or go to the schools, that’s what you see,” she said from the shop’s floor at 134 Elm St., formerly Butler Fine Art. “Everybody has this one sort of style: Casual, comfortable, colorful. They love color and we have great colors here.”
Owned by two business partners, the brand has an in-house designer—a woman who graduated from Parsons School of Design and whom Luciano called “very, very talented”—and features “easy, comfortable pieces,” each of which range in size from extra-small to extra-large.