This promotional film highlights the Chevrolet automobile line as a showcase of American industrial design and style. It features modern architecture, interiors, packaging, office equipment, and industrial machines, ending with a behind-the-scenes look at the creation of the 1959 Chevrolet Impala at General Motors’ Technical Center in Warren, Michigan. The film emphasizes the abundance of consumer goods and the role of design in offering people freedom of choice.

American Look originally premiered at the 1958 American Society of Industrial Designers conference. This screening is the premiere of a meticulously remastered version, sourcing film elements from the collections of Mainspring Archive and the Library of Congress.