Lauren Burke will help founders think beyond tactics & develop a strategic approach to marketing that builds awareness, trust, & demand.

Entrepreneurial Women’s Collective (EWC) Luncheon Event
IN-PERSON EVENT at HAYVN DARIEN
Thursday, 9/17/26, 12pm-1:30pm
Connect with smart, supportive entrepreneurial women, learn new things, build relationships, and have fun.

Please join us for this exciting lunch event. Admission includes luncheon.
HAYVN Members w/ Discount Code* – $25 Early Bird (ends one week prior to event)
HAYVN Members w/ Discount Code* – $35 (one week leading up to event)
Non-HAYVN Members – $50
NOTE: Early bird ticket sales end one week before event.
* Discount codes on members portal. For help accessing members portal please email questions@hayvn.com

Program Topic: Great Products Don’t Sell Themselves: A Founder’s Guide to Strategic Marketing
Featuring: Lauren Burke, Founder and CMO, Ljs Advisory

Plus Member Spotlight: Jill Shepherd, Order By Design

Great products don’t guarantee growth—customers have to understand why your business matters to them.
This session will help founders think beyond tactics and develop a strategic approach to marketing that builds awareness, trust, and demand. Through interactive exercises and real-world examples, attendees will leave with actionable ideas to strengthen their brand, elevate their visibility, and create a marketing strategy that supports long-term growth.

Founders will leave with:

The beginnings of a customized marketing plan for your business
A refined positioning statement and elevator pitch
Three key messages to consistently communicate across your marketing
Ideas for building your personal and company brand simultaneously
Clear priorities for where to focus your marketing efforts over the next 90 days

Questions? Contact questions@hayvn.com