Business

‘Choose To Be Happy’: New Canaan Friends’ Business Poised for Larger Retail Market

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“… honor, pleasure, reason, and every virtue we choose indeed for themselves … but we choose them also for the sake of happiness, judging that through them we shall be happy. Happiness, on the other hand, no one chooses for the sake of these, nor, in general, for anything other than itself.” —from Book 1.7 of Aristotle’s “Nicomachean Ethics,” translated by Sir David Ross

In one way, the rapid rise of the phrase “Choose To Be Happy”—the chord it strikes and, if retail experts are right, its potent marketability—should perhaps come as no surprise to New Canaan residents Matt Konspore and Mike Shullman. On a basic level, the longtime friends became its first adherents and converts—its first “customers.”

A chance remark uttered by a loved one in need nearly two years ago, those four words and the powerful, empowering message they carry took root for the men, and quickly became a kind of byword between Konspore and Shullman at a time when each, in his own way, had been searching for some inspiration. The friends began texting “Choose To Be Happy” to each other and then, on a lark, Konspore ordered up about 10 T-shirts with the phrase printed on the front, had his wife and kids don them and surprised Shullman at his home—one for every member of each family. Immediately, anyone who saw Konspore wearing the T-shirt—say, at Zumbach’s Gourmet Coffee on Pine Street, a regular hangout—had a strong, positive reaction, he recalled.

Government

Parks Officials: Most Nonresidents at Waveny Pool Are from Darien

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Most of the 100 nonresident passes for Waveny Pool this summer will be sold to Darien families, parks officials said. Faced with a potential shortfall in revenue to keep the self-sustaining facility in the black, officials opted to sell family passes at $1,000 each to out-of-towners for this season (New Canaan families pay $475). Park and Recreation Commission member Matt Konspore at Wednesday’s regular monthly meeting for the group raised the question of just where nonresident permit applicants are coming from—some 250 signed up for a waiting list and 100 were selected by lottery. “I’d be curious on the lottery winners how many are from Darien?” Konspore said during the meeting, held at Lapham Community Center. Answer: The majority.

Around Town

SLIDESHOW: Cool and Collected ‘Caffeine & Carburetors’ in New Canaan

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New Canaan resident Matt Konspore—right-hand man of Caffeine & Carburetors co-creator Doug Zumbach—waved a Ferrari forward at Elm Street and South Avenue Sunday morning. “This is the most expensive street in the world right now,” Konspore said as several hundred—likely a couple or few thousand—classic and specialty car enthusiasts gathered in downtown New Canaan for the popular gathering of hobbyists. Pause this slideshow by hovering over a photo with your mouse, article continues below:

[acx_slideshow name=”May 6 2014 Caffeine and Carburetors”]

 

A calm, cool and collected vibe settled over New Canaan for the second installment of Caffeine & Carburetors on Sunday, as smartphone- and digital camera-toting enthusiasts walked leashed dogs, chatted, sipped coffee and chatted over the high-end and vintage autos on Pine and Elm Streets. After the season debut gathering from April drew so much motor and foot traffic to downtown New Canaan that town officials felt compelled call for a review to determine the frequency and location of future events, Sunday saw smiling, relaxed crowds enjoy the 3.5-hour, grassroots show on an overcast, cool morning. Merchants including Chef Luis once again were open on Elm Street with a special sidewalk set-up to serve customers, while groups that included the Veterans of Foreign Wars and New Canaan Mounted Troop set up information booths for passersby.