Business

‘We Love New Canaan’: Pigmenta Marks One Year on Main Street

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Roxanne Santiago, a social worker by training and trade, met Julia Dziuk—president and founder of Pigmenta Permanent Cosmetics—while ballroom dancing in Boston. The pair became friends and when Santiago sought to pull away from social work, she started working for Dziuk in 2015 on the administrative side, learning how to run a permanent makeup business. 

Santiago had already had her own interior design business (“Valancing Act”), but at the time Dziuk did not offer a franchising option. 

That would change within a few years. “She had started what they now call ‘microblading,’ ” Santiago said of Dziuk. “She’s been doing it for 30 something years. People think it’s a fad, that it’s new, but it’s not.