‘We Don’t Want To Be the Biggest, We Want To Be the Best’: Fresh Green Light Driver’s Ed Opens in New Canaan

Steve Mochel had been working for 20 years with the same global marketing agency, most recently in New York City, when he was told at the end of 2008 that he’d be laid off in the wake of the economic downturn. His wife told him. Laura Shuler was president of the agency at the time, and Mochel “worked for a guy who worked for her,” he recalled on a recent morning. Shuler herself quit two weeks later and the pair decided to launch their own business—a first-time endeavor for the couple. 

“She actually had been working with a client in the automotive industry and kept coming home and talking about the dangers of teen driving just as our oldest kid was almost 16—the facts and figures are that car crashes are the number one killer of teenagers in America,” Mochel recalled. “Most parents still don’t know that.