Last Thursday afternoon, NewCanaanite.com surpassed 2 million pageviews for calendar year 2021—the earliest that the local news site has ever achieved the milestone.
So far in 2021, traffic on the New Canaanite is up 5.7% over 2020. Here’s a snapshot of total pageviews per-year over time, including the projection for 2021:
Traffic on NewCanaanite.com
| Year | Traffic (in pageviews) |
|---|---|
| 2021 | 2,245,439 |
| 2020 | 2,125,750 |
| 2019 | 1,919,441 |
| 2018 | 1,570,094 |
| 2017 | 1,455,202 |
| 2016 | 1,267,305 |
| 2015 | 1,068,012 |
| 2014 | 446,022 |
This year, the week of the municipal election was the third-highest traffic week in the history of the news site, at more than 69,000 pageviews. A series of podcasts that ran throughout the summer with each of the 10 candidates for the Board of Education in New Canaan so far has garnered a total of 3,026 uploads.
Source: Mailchimp
NewCanaanite.com puts out a daily newsletter that has 2,434 subscribers. It is opened by our subs at an average rate of 67.5%, and clicked-thru at an average rate of 32.2% (the figures compare to 31.4% and 8.2%, respectively, for media outlets).
The news site was launched in January 2014 by 1993 New Canaan High School graduate (Penn ’97) Michael Dinan, and is supported by local businesses and organizations that advertise.
Source: Mailchimp
The New Canaanite holds a free, public Community Coffee on the first Thursday of each month, held 8:30 to 9:30 a.m. at New Canaan Library. The coffee is presented in partnership with the library and with Zumbach’s Gourmet Coffee on Pine Street, which supplies the brew.
The office of NewCanaanite.com is located at 240 Elm St., used primarily to host our NCHS senior and summer interns.
Bravo! Best NC coverage. Going stronger every year Michael.👍😁
Congratulations, Mike. Your doggedness serves the town well.
Congratulations to you Mike! You are the hardest working journalist I know and New Canaan is better informed because of you!
Hi Mike: Congrats….my first read every morning.
Best regards…Jim Berry
How do I subscribe?
Hi Beth, you can sign up here.
Congrats Mike!
Congratulations, Mike. Well done. Nice to see your work pay off.
Well Done!!
Great Job Mike… Thanks for all your efforts to keep our town informed.
Congrats Mike!
Now that the Advertiser is part of Hearst, you are the hometown source!! Thanks for the great coverage.
Mike: keep up the great work!!
George
My “go to” source for current news throughout the day, every day…..thanks, Mike!
I’m honored to know you, Mike you give journalism a good name! Keep up the great work!!