On a muggy Monday afternoon, I stepped into Franco’s Wine Merchants, an Elm Street mainstay that has been in operation since 1933. Franco’s specializes in fine wines, single malt scotch and other spirits. Unfortunately, I wasn’t there for a drink – instead I was there to find out their favorite New Canaan product or service for NewCanaanite.com’s “Biz on Biz” feature.
I was greeted by refreshingly cool air, and Carl Franco’s warm smile. When asked what local business he thought deserved recognition, Franco didn’t hesitate before launching into a glowing recommendation of Family Britches, the well-established clothing store on Main Street, where he has been shopping for at least 25 years. “I’ve always liked their personal touch that they give every day when you walk in there,” Franco said.