Local Business and COVID-19: Francos Wine Merchants

[Editor’s Note: During the town emergency due to COVID-19, NewCanaanite.com is publishing a daily Q&A with a local business navigating major changes in the community.]

Carl Franco of Francos Wine Merchants on Elm Street responded to our COVID-19-related questions. Here’s our exchange. New Canaanite: What has the past week been like for you and the market/wine shop? We are seeing fewer customers thru the door and more via Internet or phone. What changes are you seeing in customer/client behavior?

Biz on Biz: Franco’s Loves Family Britches’ ‘Personal Touch’

On a muggy Monday afternoon, I stepped into Franco’s Wine Merchants, an Elm Street mainstay that has been in operation since 1933. Franco’s specializes in fine wines, single malt scotch and other spirits. Unfortunately, I wasn’t there for a drink – instead I was there to find out their favorite New Canaan product or service for NewCanaanite.com’s “Biz on Biz” feature. 

I was greeted by refreshingly cool air, and Carl Franco’s warm smile. When asked what local business he thought deserved recognition, Franco didn’t hesitate before launching into a glowing recommendation of Family Britches, the well-established clothing store on Main Street, where he has been shopping for at least 25 years. “I’ve always liked their personal touch that they give every day when you walk in there,” Franco said.

New Canaan Merchants on Keeping Up Summer Business

As we enter the end of July and August, many New Canaan residents will bear the beach, mountain, and city traffic for annual summer vacation trips. With the decreased foot traffic, many merchants routinely describe business as slow during this time. NewCanaanite went around town to some local businesses to see how they actively avoid the end of summer sales slump. Phil Williams, New Canaan Music

“How do we deal with the New Canaan Business Clear? We’re staying open our regular hours, a lot of businesses close for a week or reduce their hours, but we keep our lessons going year round.

Blustery Winter Storm Dumps Nearly One Foot of Snow in New Canaan; Public Schools Closed Friday

The winter storm that whipped into New Canaan before dawn Thursday dumped an estimated 10.4 inches of snow on the town, as gusting winds blew high snowdrifts and dozens of local businesses and organizations were forced to close with road conditions rapidly deteriorating. New Canaan Public Schools will be closed Friday, too, officials said, while district offices will open on a 2-hour delay. Town Hall will open at 10 a.m.

New Canaan Police confirmed two storm-related motor vehicle accidents on Thursday afternoon while firefighters responded to multiple reports of frozen pipes, as sustained low temperatures continued throughout the day, hovering between single digits and the mid-20s. Police Lt. Jason Ferraro, the department’s public information officer, urged motorists to monitor road conditions and stay home if possible in order for state and local highway crews to clear the streets and make them safe. “People should still stay home after it stops snowing and use caution if they must venture out,” Ferraro said.