Business
New Canaan Merchants Could Kickstart Sidewalk Sales on Friday This Summer
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With Darien and Greenwich now planning to hold their Sidewalk Sales on the same weekend traditionally “reserved” by New Canaan, downtown merchants hope to kick off this year’s big event one day earlier than usual, officials said. Businesses with storefronts downtown could put their discounted goods out on the sidewalks in front of them during regular hours on Friday, July 15, and the full-on and hugely popular Village Fair & Sidewalk Sale—including street closures, additional vendors and a food court in the Pop Up Park—will be held as usual on Saturday, July 16, according to Tucker Murphy, executive director of the New Canaan Chamber of Commerce, which organizes the event. “What we’re going to propose is to have our local merchants on the sidewalk on that Friday to have a little bit of a leg up,” Murphy told the Planning & Zoning Commission at the group’s regular meeting Tuesday night, held at Town Hall. “And the other benefit to this is that, God forbid if you have some weather on either side, this would give you another day to have some movement of your inventory and some sales.”
This summer’s Sidewalk Sales will mark the event’s 50th anniversary in New Canaan, Murphy said. For as long as she’s been head of the chamber (seven years in April), Murphy said, she’s met with fellow chamber directors to map out their special events and make sure there’s no awkward crossover.