Business
One Year Later, ‘Nantucket Monogram’ Owner Continues to Evolve Customer Experience
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When third-generation seamstress and interior decorator Brooke Boothe decided to move her monogramming business from Nantucket to downtown New Canaan one year ago, her primary goal was to be right where her typical customers frequently shop. Nantucket Monogram debuted as a pop-up shop last November and by the end of January, Boothe and her daughter made the move to New Canaan permanent. Now settled at 1 Morse Court, Nantucket Monogram has expanded from a retail store offering embroidery services to a destination that also appeals to residents looking for custom design and home furnishing services or to hone their own sewing and embroidery skills. Boothe said the decision to expand the scope of Nantucket Monogram’s services over the past year stems from the stiff competition that small business owners face from online retailers. “The business has been well received, but it’s just like any brick-and-mortar right now where it’s hard to get people in the door,” she told New Canaanite.
