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Sara and David Koch had lived in New Canaan since 2000—starting a family and raising four kids here—when, two years ago last fall, they began discussing an idea for a new type of gym with friend and fellow town resident Rich Fedeli. The industry had seen a trend toward boutique fitness facilities—in fact, Sara Koch had met Fedeli’s wife at a barre studio here—and they saw New Canaanites doing just what they did: traveling out of town to find a single, full-service location. “We all had done different things for fitness since we moved here, either in town or out of town, and the trend that we all saw happening was that people were leaving New Canaan every day to go work out,” Sara recalled on a recent morning from the office at Oxygen Fitness as a steady stream of members moved about the Pine Street entrance just outside her doorway. “So in order to go to a full-service fitness facility, they were going to Equinox in Darien or Intensity in Norwalk. People were traveling all over and there was no great option or place here in town to get a little bit of everything under one roof.”
They spent about 18 months planning the business, finding the 22 Pine St.