‘It’s Just So Rewarding’: New Canaan Woman Launches Girls’ Dress Line

New Canaan’s Morgan Clifford is no stranger to the fashion industry. 

Her eponymous outerwear line has dressed stars from Nikki Hilton to Selena Gomez, and is found in stores such as Loveshackfancy. 

Her newest venture? A line of girls dresses called ‘Emlagh.’

“I wanted to do something totally different, and I love girls’ dresses,” Clifford said. “It just kind of evolved into starting an entirely separate line.”

After launching her own fashion label in New York City in 2015, selling outerwear online, Clifford—a graduate of Hobart and William Smith Colleges in Geneva, N.Y.—moved to New Canaan with her young family. Now she’s launched the new line, which is seeing strong uptake in the early going, and is looking to future creations. 

Clifford also created ‘Emlagh’ because she has a daughter of her own. 

Clifford said creation and distribution of the Emlagh line has gone smoothly, in part, because it’s her second brand launch.  “I already had all the contacts,” she said.