New Canaan’s Morgan Clifford is no stranger to the fashion industry.
Morgan Clifford. https://www.morgancliffordnyc.com/about
Her eponymous outerwear line has dressed stars from Nikki Hilton to Selena Gomez, and is found in stores such as Loveshackfancy.
Her newest venture? A line of girls dresses called ‘Emlagh.’
“I wanted to do something totally different, and I love girls’ dresses,” Clifford said. “It just kind of evolved into starting an entirely separate line.”
After launching her own fashion label in New York City in 2015, selling outerwear online, Clifford—a graduate of Hobart and William Smith Colleges in Geneva, N.Y.—moved to New Canaan with her young family. Now she’s launched the new line, which is seeing strong uptake in the early going, and is looking to future creations.
The Emlagh line by Morgan Clifford.
Clifford also created ‘Emlagh’ because she has a daughter of her own.
Clifford said creation and distribution of the Emlagh line has gone smoothly, in part, because it’s her second brand launch.
“I already had all the contacts,” she said. “I have a pattern maker. I have a whole production factory in New York City that makes my clothes. So I already knew where to go and how to do it.”
Named after the town in Ireland her great grandmother was from, ‘Emlagh’ is designed to have a classic New England summer feel, and is both feminine and sweet—both goals of Clifford when starting the brand.
“People are starting to tag me with their daughters wearing my dresses. It’s amazing,” Clifford said. “It’s just so rewarding to see when you put so much effort into something and then you see someone wearing one of your dresses out on the street or in a picture.”
Clifford already has ideas for future projects.
The Emlagh line by Morgan Clifford.
“For girls, I would like to branch into mommy and me,” she said. “I want to get into apres ski as well. There are so many things I want to do. It’s going to keep growing.”
Clifford has been busy bringing her visions to the public. Emlagh had its first trunk show at Found on Elm Street last week. Referring to the event, Clifford said, “It went really, really well. We had a lot of moms come in, so now a lot of New Canaan girls are going to be wearing my dresses.”
Beyond New Canaan, Emlagh can be found online, and in store at Peachtree Kids on Nantucket.