What is branding and why does it matter?

What is the role of a graphic designer in developing a brand?

A look at some companies that are doing it right.

Some tools you can use to DIY.

About the speaker:

For over 30 years, Kim has worked independently and in collaboration with a variety of companies. Her clients range from international companies like Hitachi, Pitney Bowes and Schott Corporation to national nonprofit organizations like the March of Dimes and The United Way to institutions like NYU Langone Medical Center and George Mason University.

Kim’s expertise in art direction, graphic design and production management have helped catapult her company, New Leaf Graphic Design, to immediate success. Her clean, distinctive design solutions and attention to detail — without the traditional designer’s ego — have also earned her a place in the heart’s of all her clients.

Since 1988, Kim Barron has communicated her clients messages from rough concepts to effective, innovative designs.
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