The creators of a popular food-centered event that’s run for seven years in downtown New Canaan say they’ve reimagined it in a way that focuses the experience for attendees as well as merchants.
To be held 5 to 8 p.m. Thursday, the New Canaan ‘Taste Tours’ offer four options for food-lovers, featuring signature bites from local restaurants, wine tasting, dessert and craft and draft beer sampling.
Designed in partnership with locally owned Rock Paper Scissors Events, the Taste Tours carry on the tradition of welcoming residents back to New Canaan at summer’s end, according to Laura Budd of the Chamber of Commerce.
“Adults or couples might choose the beer or wine tour, while larger families or anyone not interested in beer endwise could do the tasting and then families with really young kids could do the dessert tour, which is a much smaller footprint,” Budd said.
Referring to the predecessor ‘Taste of the Town’ event, Budd said the Taste Tours were “customized to different groups as opposed to just one tour for everyone.
“I think that we are going for a higher quality experience for both the strollers and the merchants who are so generous with their donations,” she said.
A portion of all proceeds will go toward the New Canaan Food Pantry.
The four Taste Tours options encompass between four and 12 stops, as follows (purchase tickets here):
- “Taste Crawl”—up to 12 stops ($15 now or $20 on the day)
- “Dessert Dash”—up to four stops ($10/$15)
- “Wine Tasting Trail”—up to six stops ($20/$25)
- “Beer Tasting Trail”—up to six stops ($20/$25)
Taste Tour-goers will be identified by a wristband that can be picked up in front of The Playhouse on Elm Street. Those buying same-day tickets may do so in front of The Playhouse starting at 5 p.m. The event is on, rain or shine.
Budd said the Chamber partnered with Rock Paper Scissors, operated by town residents Rachel Lampen and Kristen Mitrakis, in part because they run the very successful Food Revolution event in town.
Asked what she’d say to those who haven’t sampled New Canaan’s dining options or those thinking about attending the Taste Tours, Budd said, “Come down with family and friends—for a very nominal price you will get the opportunity to walk around and explore more of New Canaan … learning more about the town and seeing what these different stores and restaurants have to offer.”