Back End
Who Knew? New Canaan, New You
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‘Who Knew?’ is sponsored by Walter Stewart’s Market. Our culture’s annual ritual of reinvention and deprivation is upon us, and it’s the absolute worst. The onset of a new calendar year is the obvious time to make drastic changes to your lifestyle because, last year, even if it was three weeks ago, you were a grievously flawed monster. Wellness and lifestyle brand ads proliferate in your Instagram feed, implying that whoever you are, you must immediately renounce that sad, besweatpantsed person because it is unthinkable to show up to a New Year without a New You. Propped up by billions of marketing dollars, New You sanctimoniously eschews caffeine, sugar, gluten, tequila, procrastination, toffee, cured meats, online shopping, croissants, spontaneously-purchased first-class airplane tickets, cupcakes of any size, movie popcorn, and smokehouse almonds.