‘Who Knew?’ is sponsored by Walter Stewart’s Market.
The fun thing about getting older (besides knowing where all the candy is hidden) is that you start to enjoy giving gifts more than receiving them. There’s a midlife shift toward benevolence, whether brought on by parenthood, maturity, or working with a therapist to develop a more sensible attitude toward hoarding Legos. Turns out, ‘tis actually better to give than to receive.
And when the holiday season rears its $960 billion head in mid-October, we all start to get the Gift Sweats. Not that we won’t find anything; that’s impossible when consumer culture confronts each of us with 4,000 to 10,000 advertising messages per day. But we fear that it won’t be the right thing.