Business

Greenology on Main Street Closes

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A plant-based restaurant that opened five years ago in downtown New Canaan closed this past weekend. Located at Main Street and East Avenue in what locals remember as the former “Wire Whisk” space, Greenology closed Sunday. Clean and comfortable, the eatery emerged as a popular local spot for healthy smoothies, juices, soups, acai and protein bowls, sandwiches, salads and Jack’s Stir Brew coffee. 

Reached by NewCanaanite.com, the business’s owner, James Marks, noted that he’s open to hearing from investors for a possible future iteration of Greenology in New Canaan. “We also really want to thank the community for the tremendous outpouring of love and support for us,” Marks said. “I have received so many sad and very kind messages from our customers and the community.”

Opened at 96 Main St.

Who Knew? New Canaan on Ice

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‘Who Knew?’ is sponsored by Walter Stewart’s Market. Is it too hot for opinions this week? Because I have one.  Everyone can openly adopt precisely one form of snobbery. You can be a wine aficionado, an ardent collector of vinyl, or an art-house cinephile, but combine all three into one personality, and you’d best tread lightly.

Who Knew? Let’s Have an Adult Conversation About Salads. And, Inevitably, Corn.

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‘Who Knew?’ is sponsored by Walter Stewart’s Market. There was always an unbidden niblet. 

In my industry, the two-martini lunch disappeared around the time Don Draper collected his first pension check. By the time I was a real-deal creative director at a New York ad agency, lunch was a markedly less glamorous occasion: a salad, hastily retrieved and mindlessly consumed with a side of news headlines and online sample sales, from a plastic bowl in my office.  These salads came from the type of place where you’d walk through a roaring, chaotic assembly line and point through the sneeze guard to your desired ingredients. On the other side of the glass, a salad maker chopped and tossed it to your desired consistency.

Around Town

Quiet Heroes of New Canaan: Izzy Kaufman

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James Marks didn’t hire New Canaan High School senior Izzy Kaufman at Greenology—she’d been working for a predecessor fresh foods provider in the shop, located at the corner of Main Street and East Avenue. But he says now, “I wish I could have more of her.”

One of the most impressive things the teen has done at the organic, plant-based and natural foods provider is establish a successful food scraps program. 

WIth support from Marks, Kaufman established a program where the local Oak Forest Farm picks up scraps every day from Greenology—and it’s already seen about 2,000 pounds collected. “We have quite a bit of food scraps making juice, all the pulp and rind that’s left over,” Marks told NewCanaanite.com. “We easily fill a garbage can of that stuff.”

Asked what Kaufman is like as a worker (Marks launched Greenology is November 2020), he said “fantastic.”

“If she wasn’t in school she’d be a manager right now,” he said. “I’d have her managing a shift.