‘Marketing’ New Canaan: Town Officials Eye More Regular, Robust Social Media Presence

Municipal officials plan to tap local business and real estate leaders as they look for ways to use technologies such as social media and the town website to market New Canaan. Members of the Technology Advisory Committee said during a regular meeting Tuesday night that they would consult with the heads of the New Canaan Chamber of Commerce and New Canaan Board of Realtors in forming a set of recommendations. As it is, various municipal departments use Facebook and Twitter accounts differently and—with the exception of some, such as the New Canaan Police Department’s Twitter feed—post information at irregular intervals, according to committee member Annamari Mikkola. “If you want to market things, make people aware of things such as payment processing, we could certainly use it [ the town’s Facebook page] for town marketing,” she said at the meeting, held in Town Hall. “There are really no pictures,” Mikkola said.

Town in Talks to Create Additional Commuter Parking Spaces Through ‘Boxcar’ App

Town officials have been in talks for one month with a Cranford, N.J.-based company that recruits private property owners to offer parking to commuters via a mobile app, according to First Selectman Kevin Moynihan. Moynihan said last week that the company, called Boxcar, generally launches in towns that have train stations. “They go to the funeral homes, the churches, the supermarkets—everything in the area around the train station—and they ask them to put their excess parking spaces into a pool, which is an online app where people go and reserve those spaces,” he told members of the Technology Advisory Committee at their inaugural meeting, held May 8 at Town Hall. “And people charge $5, $6, $7 a day depending on where the space is.”

Moynihan said the board plans to meet with the company again this week and officials have already spoken with St. Aloysius Church about making 50 spaces in its Cherry Street lot available on the Boxcar app.

New Technology Advisory Committee Elects Chairman, Secretary

New Canaan’s Technology Advisory Committee, created by Board of Selectmen in February to identify and recommend technologies that would help town government run more efficiently, held its inaugural meeting Tuesday night at Town Hall to elect officers, discuss the status of information technology in the town and identify initial areas of focus. First Selectman Kevin Moynihan attended the meeting to facilitate the nominations for the committee’s chairman and secretary. The committee unanimously nominated and approved Randy Dalia, who previously served as vice president at IBM, as chairman and Paul Pureka, who previously served as regional manager for information systems at Citibank in London and Puerto Rico, as secretary. The remaining members of the committee are Mike Abbott, digital lead, Accenture Financial Services; Annamari Mikkola, freelance art director and producer; and Jeff Platt, vice president of global marketing at MasterCard. Following a brief discussion of the meeting schedule, Christopher Kaiser, the town’s director of information technology, shared the results of a survey taken of managers within municipal government about their current technological use and future needs.