Business
An Old Traffic Plan Persists: Elm Street Reversal
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For more than 75 years, Elm Street has been the epicenter of downtown New Canaan. Once called “Railroad Avenue” due to its proximity to the train station, Elm Street is arguably the most identifiable road in town, providing New Canaan with a Rockwellian charm with a mix of independent businesses and upscale chains that draw local and out-of-town shoppers alike. “Everything needs a spine, it is what makes the train go,” Rick Franco—owner of Franco’s Wine Merchants— told NewCanaanite.com. Franco’s is one of the oldest businesses in New Canaan and one of the first to set up shop on Elm Street, originally as a grocery store during Prohibition. “There’s a certain amount of comfort that is generated here by the one-way street and shops.