Downtown New Canaan’s Element Medical Aesthetics is nearing an important milestone. A provider of wrinkle reducers, filler, lasers and radiofrequency treatments, PDO threads, chemical peels, hair restoration and body and facial treatments, among other services, the business at 80 Main St. is marking one year here.
We put some questions to owner Merry Thornton on the occasion. Here’s our exchange.
New Canaanite: Congratulations on marking one year of business in New Canaan. What are your thoughts on reaching this milestone?
Merry Thornton: Thank you. It has been an exciting year of growth. As a new business owner, the process has been challenging, rewarding, and fun. We are so pleased with our decision to open in the beautiful town of New Canaan.
Give us an insider’s perspective on the New Canaan business community. What’s it like? Are you connecting with fellow business owners?
The town of New Canaan was very helpful in getting the necessary permits in a timely manner. The Chamber of Commerce is very active and has been a fantastic resource. From the Sidewalk Sale to the Wine Trail, they have fun events to get businesses and the community interacting. I’ve also had the opportunity to meet other business owners through chamber breakfasts, as well as partnerships with community organizations such as the New Canaan Newcomers Club and Young Women’s League.
What has surprised you the most on reaching one year here in town?
In a world of franchised med-spas, we are a boutique offering a bespoke experience for each of our clients. We weren’t sure how our approach would resonate with the community. We were pleasantly surprised, fortunate, and extremely grateful to have had so many new clients embrace our approach, and support us through their referrals to friends and family.
What’s your message to New Canaanites who may not have heard yet about Element Medical Aesthetics?
The aesthetics field can seem intimidating, which is why we give an overview of our services during a complimentary consultation. We start with understanding the patient’s long-term goals, and explain how they can achieve them gradually over time. We only deliver natural looks, and are here to support our patients throughout their wellness journey. Our service offerings include Botox, filler, lasers, biostimulators, and hair restoration. Our skincare offerings include Aquagold facials, Hydrafacials, chemical peels, dermaplaning, and much more.
What would you say to prospective business owners who are thinking about launching here in New Canaan?
New Canaan is a lovely, welcoming, and small business-friendly town. My advice is to be active in the community. When you genuinely care about the town and local community, it fosters relationships in an organic way.